Smiling and Successful Selling - Dieter Tscheulin - Stephan Olk :: Medien

A team from the University of Fraiburg has investigated how the facial expressions of service personnel in the retail trade affect customer loyalty.

Tags: marketing konsum verbraucher krokodillächeln lächeln authentizität marketingstrategie

Kategorien: Informationen zum Studium, Universität allgemein, Wirtschaft und Management

Referent/in:

Prof. Dr. Dieter Tscheulin

Stephan Olk

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Smiling and Successful Selling - Dieter Tscheulin - Stephan Olk